Future Cinema, creators of Secret Cinema, put on shows from June 1, starting with a production of screened Ridley Scott’s Prometheus, launched in tandem with the movie’s national theatrical release by Twenty Century Fox.
The interactive performances invite audience members to step inside the film and create a unique experience and journey, far beyond a traditional 2D or 3D viewing experience.
For Scott’s film, Secret Cinema organizers invited over 25,000 “Brave New Venture (BNV) Employees” to arrive at London’s Euston station throughout June, dressed in protective boiler suits and armed with surgical masks, gloves, crystals and various religious artifacts.
The organization’s Prometheus production totaled 38 shows across 28 days in a trio specially constructed 3D cinemas.
THR, 2 June 2012
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