According to a fresh report from U.K. based exhibition specialists Dodona Research admissions for the large screen experience – think IMAX, Cinemark XD and Regal RPX — will hit 170 million by 2016, up from 2011′s 42 million level.
Dodona Research’s research document, Large Screen Cinema, also notes that those 170 million admissions — all of which will be people willing to pay a premium to see a movie in the large format – will be worth around $850 million over and above normal ticket prices to exhibitors with such screens. (…)
But the road to riches for exhibitors is a rocky and expensive one as the cost of the constantly evolving digital technology requires upgrading and changing and the auditoria comes with expensive real estate price tags for such large screens.
THR, 5 July 2012
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