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Belgian Film Sector Day 25 March 2025


UNIC was delighted to participate in the third edition of the Belgian “Film Sector Day” held on 25 March 2025 at Kinepolis Brussels. The event brought together exhibitors and distributors to discuss the current state of Belgian cinema and the challenges and opportunities facing the industry. The day began with a welcome coffee and networking session, providing attendees with the opportunity to connect and engage with their peers. This was followed by a short introduction from Alain De Greef, Secretary General of Film Matters, and Thierry Laermans, Secretary General of the Federation of Belgian Cinemas (FCB), who set the stage for the day's discussions.

The morning session featured several insightful presentations. Kamil Jarończyk, Policy and Communications at UNIC and Robert Heslop, Secretary General of the International Federation of Film Distributors’ and Publishers’ Associations (FIAD), provided a political overview of the EU institutions and the shared policy priorities of FIAD & UNIC. Denis Ozcan, Investigations Manager at Alliance for Creativity and Entertainment (ACE)/ Motion Picture Association (MPA), presented the worldwide anti-piracy hub in Brussels, emphasising the importance of combating piracy to protect the industry's interests. The session concluded with a thought-provoking talk by Patrick von Sychowski from CinemaNext/European Digital Cinema Forum (EDCF), who shared his reflections on the future of AI and innovations in the film sector.

After a networking lunch, the afternoon session commenced with presentations by Bruno Plantin-Carrenard, CEO of UGC Belgium, and Philippe Adam-Leenaerdt, Director of Business Development & Exhibitor Partnerships at Brightfish. They discussed National Cinema Days and shared reflections for an interprofessional debate, encouraging collaboration and dialogue among industry stakeholders. Amélie Jennequin, Director of Quai10, presented her  organisation, highlighting Quai10 contributions to the Belgian film sector. The afternoon session concluded with a debate on "Reviving the appetite for Cinema" led by Égérie Research, with contributions from young professionals who offered fresh perspectives on engaging audiences and fostering a love for cinema.

Throughout the event, attendees had the opportunity to watch trailers of upcoming film releases and network during breaks and a closing drink. The event provided a valuable platform for industry professionals to connect, share insights, and discuss the future of Belgian cinemas. We look forward to attending the next edition!


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