Without swift, effective and lasting support for the industry, the outlook for everyone from big chains to smaller exhibitors is extremely bleak. Strong, accessible and sustainable support measures will be key in ensuring that audiences can enjoy the unparalleled social and cultural experience of watching films on the Big Screen for many years to come.
For more information on the current state of play, including governmental support and what cinemas themselves are doing to keep audiences engaged during these turbulent times, please consult our ongoing research document here.
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